Since its inception in 2010, Instagram has slowly transformed from a photo-sharing platform into a creative, collaborative community that strives to inspire and unite users around the globe. Furthermore, this application has also become a breeding ground for up-and-coming trends, such as minimalism and the visual representation of Hygge, a Danish concept that encompasses a mood of coziness, wellness, and contentment.
Now that 2018 is in full swing, many of us are beginning to see new, almost editorial designs cropping up in our feeds. Seeing as aesthetics play a massive role in branding and general social media activity, let us take some time to explore the visual trends we should all be watching this year.
Silence and solitude
In 2017, Instagram users saw an influx of travel and wanderlust-inspired photography, typography, and other designs. This year will certainly be no different, especially as we all begin to feel the need for peace, relaxation, and a heightened sense of wellbeing. Therefore, users will likely encounter more photos of quiet, remote locations like lakes, forests, and mountain ranges as the weather finally warms.
It is no secret that the trends of yesteryear are making a comeback today, and that is certainly no exception in the realm of art and creativity. The quiet, contemplative styles of Leonardo da Vinci and Pari Dukovic are influencing the themes of today’s photoshoots. However, modern artists are taking this opportunity to overturn historical stereotypes and replacing them with a more positive, inclusive narrative, with members of the BAME (Black, Asian, Minority Ethnic) community at the forefront.
Per recent research, the number of smartphones in our world is set to rise to 2.7 billion by 2019, meaning more and more individuals will be offered access to high-quality cameras and social media platforms. However, we should not expect these users to dedicate their time to gaining a following on Twitter or expanding their LinkedIn networks. Instead, their focus will likely be on citizen journalism and impact photography, both of which are concerned with shining a light on important events within a given region, as well as eliminating room for speculation by perpetuating the truth.
Over the past year or so, Instagram has been all but flooded with photos shot in crisp and bright, yet neutral, settings and natural lighting. While this aesthetic is likely here to stay, it will certainly be broken up by brilliant flashes of color, both in photographs and graphic design creations. After all, Pantone’s top 16 colors for spring are already creating a buzz in the fashion industry, so who is to say they will not influence our other creative choices as well?
Along that same vein, many artists are proving that the visual trends of 2018 are certainly not mutually exclusive. Therefore, we can expect to see more collages that strike an intriguing, yet unexpected balance between traditional photography and the bright, punchy elements of graphic design.
Clearly, 2018 will be the year creatives lay the groundwork for further exploration and expression in art and design, and encourage us all to break out of our comfort zones. It will certainly be interesting to see how aesthetics on social media continue to change, especially as new and exciting visual trends continue to emerge and inspire us all.
Everyone experiences a twinge of wanderlust from time to time, especially when we are tantalized with spring-like temperatures in the midst of winter. Unfortunately, though, embarking on frequent vacations is not an option for some of us, no matter how badly we desire to pack our bags and escape our everyday routines.
With that being said, it is entirely possible to gain new experiences without venturing too far from home. After all, we all spend so much time in our own personal bubbles, commuting to and from work, the grocery store, and so on, that we tend to neglect opportunities for adventure that are practically in our own backyards.
So, without further ado, let us discover new and exciting ways we can explore in our own hometowns.
Explore new parks in your area
One day, make it your mission to visit and familiarize yourself with the parks in your town. To keep the activity interesting, create a checklist of all of the spots you wish to discover, like the best tree to sit under and read a new book, the best pond to feed ducks, and the park with the best trails. You may be surprised by all of the hidden gems you will find sprinkled throughout your area.
Attend local events
Whether or not you are active in your community, it is likely that you have not attended every special event the area has to offer. With that in mind, carve out some time to research new upcoming events, like concerts or food festivals, that will introduce you to a new crowd of people. This will allow you to gain new experiences and expand your social circle, similar to the perks of a vacation abroad but without the expense or time commitment.
Utilize a map for a weekend
Challenge yourself to completely unplug and rely on a good old-fashioned map for all of your navigational needs, just for a little bit. Following this guide will not only improve your own sense of direction, but can aid you in discovering new trails and natural landmarks as well. While it may not be the easiest experiment to stick to, perhaps it will help you rely less on technology in the long-run.
Try quirky new activities
Whether it be zorbing — rolling downhill in a large, transparent ball akin to a hamster globe — or solving your way through a local escape room, trying out new and unusual activities is one of the best methods of exploring all your area has to offer. Plus, you will come out of the experience with new memories and stories to share as you encourage your friends and family to give it a try, too.
Clearly, there are plenty of ways you can explore and expand your horizons right in your hometown. All it takes is a bit of research, creativity, and determination. If you give one or more of these challenges a try, please be sure to share your experiences in the comments below. Or, start a conversation with Caitlin Crowe on Twitter.